There is also evidence of greater attention to validity, although additional progress is necessary, particularly with respect to discriminant validity. The papers in this session indicate that substantial progress has been made in the application of psychometric techniques to assure the reliability of measures used in consumer research. RELIABILITY AND VALIDITY IN CONSUMER RESEARCH: WHERE DO WW GO FROM HERE? Tybout, Ann Abor, MI : Association for Consumer Research, Pages: 696-698.Īdvances in Consumer Research VolPages 696-698 LaTour (1983) ,"Reliability and Validity in Consumer Research: Where Do Ww Go From Here?", in NA - Advances in Consumer Research Volume 10, eds. In addition, it is argued that excessive attention to reliability issues may be resulting in excessively long and unwieldy measurement scales. ABSTRACT - The papers in this session indicate that substantial progress has been made in the application of psychometric techniques to assure the reliability of measures used in consumer research.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |